Sinead's post on Friday and Smitten Kitten's comment on how bad the titles are on some romance novels made me think about titles in general and also covers and how deep the romance packaging rut is.
Now, it works. Right? To some extent is works. Art teams comes up with covers that attract the eye of The Romance Reader - I don't think the mandate for the art department is to gather new readers. there have been so GORGEOUS covers out there lately - I'm thinking of Meredith Duran's Your Scandalous Ways and Carrie Lofty had some total stunners - but they're romance covers.
You look at the covers of Meljean Brooks absolutely fantastic Iron Seas series, and they make me scratch my head. Trade paperback - which is usually the siren call for non romance readers, or at least the indicator that the publisher is going after that demographic - with naked man chest.
The success of Fifty Shades and Bared to You has unleashed it's own tidal wave of masculine covers that still somehow create the impression of intimacy. I loved the cover for Bared to You - but we've seen a lot of similar ones.
The last cover that really really worked for me in romance was that second Courtney Milan book with the hero staring off the page right into my eyes - can't remember the title, but that cover MADE ME BUY THE BOOK.
Now, I understand, I'm no longer the reader that buys according to cover, or back cover blurb. I buy strictly on author name and recommendations. So this isn't a fair assessment. But what about you? What was the last book you bought because of the cover? Romance or otherwise?